CALIFORNIA PIZZA KITCHEN

CPK

Packaging, OOH, consumer marketing and print design for global brand California Pizza Kitchen.

CALIFORNIA PIZZA KITCHEN

CALIFORNIA PIZZA KITCHEN

A refresh on a 35-year-old brand, which began with one location in Beverly Hills, CA and expanded to be a multinational chain.

The Mobile Kitchen and Take and Bake campaigns reflect the busy on-the-go lifestyle of the modern world, whereas the new faster dine-in options allow for fuller service dining as well.

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THE PIZZA OVEN

THE PIZZA OVEN

A new plaque for a new decade.

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The Strategy

The Strategy

The quick, the easy, the fit-into-your-world seamlessly with a variety of options model.

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