NAVITAS ORGANICS
As the lead designer at Navitas, I drove the creative development for the brand refresh—spearheading design across packaging, digital, retail and experiential, along with producing and art directing lifestyle shoots.
As the lead designer at Navitas, I drove the creative development for the brand refresh—spearheading design across packaging, digital, retail and experiential, along with producing and art directing lifestyle shoots.
Expo West is a major trade show in the Natural Food world, and the Navitas Organics booth has a large footprint within the show. The design team plans and works for months on implementing all of the details, from large scale banners and lighting to swag and sample products.
Each element of the packaging has been carefully designed to communicate brand awareness and enrich the unique product details.
One of the key components of the rebrand was identifying Navitas Organics as an organic Superfood brand, so I designed a seal to officiate the product line.
After a full color exploration, we settled on this blue variation for the brand logo.
Swag and free samples are always popular at trade shows!
The Wanderlust Festival is just one of the events we sponsor.
Models: Tara Blanchard & Joy Green
Photographer: Oliver Bart
Stylist: Kimmy Erin
Hair & Makeup: Casey Gouveia
Art direction, production, location scouting and product placement were just some of the roles I filled on this beautiful shoot in Southern California.