Hello! Aloha! Hola! Ciao!
I’m Sara Williams (née Khwaja), a west coast creative director and visual storyteller.
I began my academic training at Parsons School of Design in NYC and FIDM in LA earning a degree in Fashion Design. From there I explored the worlds of fashion and visual merchandising before returning to school to study Art History and Graphic Design at Loyola Marymount University, with a focus in Social Design.
Over the last fourteen years I have collaborated with numerous brands and organizations on everything from brand identity and visual design to innovative experiential spaces to 360 marketing campaigns, touching digital, print, CPG, OOH, and more. My diverse background and strategic mind equate to a holistic approach that leads to measurable solutions and bespoke designs based on consumer insights and intuitive knowledge of industry trends.
I love being a Creative Director and mentor, developing concepts and campaigns from ideation to implementation, and inspiring others to think outside the box. I am also passionate about the environment and strive to help push the industry forward in terms of sustainability and social justice.
Four words that describe me are: creative, energetic, thoughtful and collaborative.
In my spare time I am an avid traveler, mother of two, and lover of the arts who is always taking photos, creating art, seeing live music, or relaxing at the beach. I also believe in the importance of volunteerism and have spent two years working on the film The Seeds of Vandana Shiva and (more recently) developing curriculum for Free Arts, a NPO that thrives to “transform lives through creativity”.
“ I’ve worked with many creatives over the years and can confidently say Sara has everything it takes and then some: smart and easy to work with, innovative designs, highly efficient, open to feedback, and executes flawlessly.”
Design Focus*
“Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.”